On McKinney Music, “the best independent music magazine in the UK“, Adam 4 Artists explores whether we can anticipate a revolution on the level of the iPhone now that Apple has finally entered the murky waters of virtual and augmented reality. What will happen to music?
Can we anticipate a content consumption revolution on the scale of the iPhone now that Apple has entered the murky waters of virtual and augmented reality? Better yet, forgive the pun, let’s look at this entire area through the eyes of musicians. The upcoming Apple virtual reality (VR) and augmented reality (AR) headset has the potential to forever change how musicians promote and share music and how fans consume music, if history is any indication.
What Makes VR So Special?
The ability to create immersive, interactive music experiences for fans is one of the technology’s most exciting possibilities for musicians. Fans will be transported into a virtual concert venue by musicians using virtual reality, giving them the experience of being in the front row.
Artists will use augmented reality (AR) to overlay digital elements onto the real world, like a virtual concert stage in a park or public square. Fans will not only remember these experiences, but they will also distinguish the musicians as an artist who is using cutting-edge technology to connect with their fans.
The ability to create interactive music videos is yet another advantage of the Apple VR/AR headset. For her music video, a singer will use virtual reality to create a fully realized digital world that fans can explore and interact with. She will use augmented reality (AR) to project her music video onto the real world, giving fans new ways to watch the video. Your music video’s reach and impact can be increased by providing fans with interactive experiences of this kind that are more engaging for them.
The virtual reality and augmented reality headset will also be used for music production. VR will enable an artist to more intuitively manipulate sounds and visualize soundscapes. Musicians may be able to overlay digital instruments on the real world with the help of augmented reality (AR), making it simpler to compose and record music in a variety of settings.
In general, the upcoming Apple VR/AR headset has the potential to offer musicians brand-new and exciting methods for promoting and sharing their music. This technology has the potential to alter the way musicians connect with their fans and produce new and exciting music, whether it is through the production of interactive music videos, immersive concert experiences, or new tools for music production.
Additionally, unlike the current crop of VR devices, Apple will be able to natively leverage their massive existing user base. Sure, Sony has PlayStation and Meta has PC, but neither of these platforms is mobile; therefore, they simply can’t exist outside the four walls of your chosen, in-the-moment, location. We live in a mobile world.
The key benefit of Apples upcoming solution is simply iPhone. The VR/AR pioneers using today’s tools, will be tomorrow’s OGs; bending genres by combining music, video & gaming into entirely new mediums of content. An entertainment convergence like we’ve never seen before.
As a musician, it’s important to stay up-to-date on the latest technology and trends in the industry, and the Apple VR/AR headset is definitely worth keeping an eye on. It’s a great opportunity for you to stand out among other musicians, and offer your fans an unique experience.
Adam 4 Artists
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