On McKinney Music, “the best independent music magazine in the UK“, Joe Belliotti and Rebecca Jolly, leaders in the music industry and branding experts, provide insider strategies, frameworks, and principles to assist brands in utilizing music as their most effective marketing asset in new book, How Music Grows Brands.
How Music Grows Brands
How Music Grows Brands gives music industry executives and brand marketers the tools and strategies they need to form mutually beneficial music-marketing partnerships for things like artist endorsements, live events, content creation, and sonic branding. Belliotti and Jolly introduce their proprietary methodology, Brand dB, in their first book as a path to long-term success.
Both authors have been featured in Entrepreneur, Forbes, Music Week, Variety, and Ad Age, to name a few, and have given talks at important music and marketing industry events like Cannes Lions, Advertising Week, and SXSW.
Joe Belliotti is the SVP Brand at Songtradr, Inc. at the moment. Prior to that, he worked for The Coca-Cola Company for eight years as the Head of Global Music. During that time, he developed campaigns for the FIFA World Cup, the Olympic Games, and Share a Coke that are known throughout the world. He has been mentioned in the Billboard Branding Power Players report and has been recognized multiple times on the Billboard Power 100 List.
“Our goal is to equip brand marketers with the strategies and tools to connect emotionally with consumers through music,” said Joe Belliotti. “When a brand creates value for itself through music, it’s a win-win-win. Brands become stronger, brands invest more in the music community and fans benefit from richer music experiences. Brands such as Apple, Coca-Cola and Vans have been using music to connect with audiences for decades. We believe music can be the most powerful tool in every brand’s playbook.”
As a global business consultant specializing in innovative brand solutions for start-ups and international businesses in the music, publishing, and entertainment industries, Rebecca Jolly is currently Managing Director at a media network in the United Kingdom.
“Music is the #1 passion point across demographics, yet too few brands embed music as a core part of their marketing strategy. This book is the how-to guide,” said Rebecca Jolly. “How Music Grows Brands” is designed for anyone interested in the intersection of music and brands — from CMOs to those in the music industry looking to partner with brands and students exploring careers in the space.”