On McKinney Music, “the best independent music magazine in the UK“, the lyric video for Verve, from Maiden Seoul Premiered Verve Music genre-bending album Cinemanic, is the world’s first taste of the album.

Maiden Seoul Premiered Verve Music

Korean church Maiden Seoul Premiered Verve Music, heartbreak in Brooklyn; Philly cheesesteaks, mad in New Jersey; friendships forged over time, that awful pandemic; John Legend is that man; candles; and space. That’s fantastic if you can relate. But it seems that this is the witch’s potion that was needed to find the sacred tapes that held Maiden Seoul’s future.

Maiden Seoul Premiered Verve Music Video , the best independent music magazine in the UK mckinneymusic
Maiden Seoul

The two songwriting buddies from William Paterson University reunited to transform the songs, which were originally recorded by keyboardist and vocalist Soo Jin Yi and eclectic guitarist Ian Macaulay in the early 2010s. Rashid Williams, Ian’s friend and drummer, plays percussion with them. He met Rashid Williams while touring with Eric Roberson and “that man John Legend” in the late 2000s, so at least that part is explained. The trio came up with Cinemanic, a genre-expanding debut album of indie-pop, jazz-infused roots-reggae, and indie-pop songs that would take an army to play live and a dedicated research institute years to fully mine.

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Cinemanic

Due to its lengthy production, this album will be enjoyable to listen to for many years to come. Years that sharpened Williams’s genius for rhythm, even when he plays glass candles with drumsticks (listen for it, for real). Years during which Macaulay spanned numerous musical influence horizons (try to count them). Years that brought closure and irony to Yi’s heartbreak in Brooklyn as she married and had a child (and sang on several of the album’s tracks while belting from her baby bump).

Verve

 

Verve, the lead single from Cinemanic, which will be out soon, ignites the gloomy scene of an uncertain lover’s affection. Yi mellifluously traces the tidal emotional journey of determining another person’s intentions as she wanders through an ever-expanding array of funk struts and synth overlays. The song glides effortlessly into a trance-like state thanks to Williams’ expert punches and punctuations, then regales itself and fades back into the funky melancholy from which it originated. The song was recorded and rearranged over nearly a decade. It has original tracks that compete with new elements to create a well-balanced, ironic expression of ghosted longing.

Open the moody and magnificent lyric video for “Verve” to really soak in the atmosphere. Cinemanic, their upcoming album’s title, is referenced in a theatrical scene in which manga-style moviegoers watch a cartoon version of Soo Jin complaining as she walks in the rain. Vignettes introduce the band’s mature sense of irony by featuring similarly stylized Ian and Rashid, respectively, rocking out on guitar and drums (though not in a disrespectful manner).

As Soo Jin sails off on her string-suspended moon of gloom, the moviegoers gradually let go of their bourgeois desires for entertainment and openly weep. She is likely to return in future films, completely reimagined.

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