On McKinney Music, “the best independent music magazine in the UK“, Montgomery, Alabama will always have a pulsating hip-hop scene if CEO Fully Loaded and Round The Corner Fatt Macc are around. “Round The Corner” is a classic example of Southern trap.

CEO Fully Loaded

It is difficult to penetrate the Deep South further than Montgomery. Alabama’s capital exemplifies both the virtues and vices of the South. In the city’s history, struggle, spirituality, interpersonal warmth, fierce determination, injustice, and discrimination are all boldly written. Montgomery is a place of high drama, the Civil Rights movement’s crucible, and the setting for decades of artistic ferment. In Montgomery, you would think there would be an explosive, irresistible, fully developed hip-hop scene. There will always be CEO Fully Loaded and Fatt Macc in existence.

Round The Corner

The sound and style of Southern trap are exemplified by CEO Fully Loaded’s most recent single, “Round The Corner.” It is bruising and soothing at the same time, seductive and irascible at the same time, whip-smart and readily available. A sinister synthesizer hook, 808 beats large enough to rattle a block, and a brooding atmosphere of murkiness and steamy beauty make up the track. It’s cheap, like the best Southern rap in general: The document conveys its points quickly and effectively. There is not a single wasted second or pointless action. The ruthless delivery of musical thrills is the goal of everything.

CEO Fully Loaded Premiered His New Round The Corner Video
CEO Fully Loaded

However, without the stars’ chemistry, it wouldn’t work nearly as well as it does. CEO Fully Loaded serves as the tour guide, leading listeners effortlessly into his challenging but captivating world. One of Montgomery’s most beloved musical exports, Fatt Macc is the color commentator, making observations and asides while rhyming in the low, steady, syrupy flow. Even though their perspectives and approaches are distinct, there is no doubt that they are coming from the same place. Their voices are perfectly matched and tonally complementary. They tell us, through metaphor and allusion, about the grind—its risks and rewards in a magical and threatening location like Montgomery.

CEO Fully Loaded Premiered His New Round The Corner Video

A boarded-up cabin in the woods is more frightening than any neighborhood in the inner city. On the outskirts of town, we are taken to a decaying white house surrounded by trees in the clip for “Round The Corner.” Boards are nailed across the doors and windows, the paint is chipping away, and “No Trespassing” signs hang from the porch. Despite being a small structure, it houses significant businesses. The rappers’ new haircuts, gear, and chains all point to the money they’re making there, which is absolutely necessary.

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